The six dimensions to compare on
Effective rate
Total card fees ÷ total card turnover. The only honest pricing comparison.
Contract terms
Length, notice period, auto-renewal.
Terminal hire
Separate or bundled? Length? Hardware quality?
Settlement
How long until funds land? Any premium for faster settlement?
Support
Phone hours, escalation paths, replacement terminal SLAs.
Total cost of ownership
All recurring fees over the full contract term, not month one.
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Start free reviewWhy headline rates lie
A 0.65% headline can sit alongside a £25 monthly minimum, a £35 PCI fee, a £30 terminal hire and a £10 authorisation bundle - making the real effective rate substantially higher.
Key takeaways
- ●Compare effective rates, not headline rates.
- ●Account for contract length, terminal hire and recurring fees.
- ●Total cost of ownership matters more than month-one savings.